1,000,000 pixels at $1 a pixel. no joke.The Million Dollar was set up this August/September to help a UK student get through UNI with no debt. The idea is simple. You can buy as many pixels as you want but they have to be in 10x10 blocks (100 pixels, $100 in total) minimum, though there is no max. It's a simple idea, and with 474,400 pixels sold, he's doing well.