Confession of search engine rankings

If you are known as the "web guy" in anyway then you've probably been asked the most dreaded question: "How do i get my site to the top of Google".Well there are 1000's of tweaks out there but i think this article really knocks a lot of basics on the head. Plus it just doesnt get to techy or go on for too long, so its a good link to post to customers. JD_search_engine_ranking_confessions.shtmlIn a nutshell it says that being found through search engines doesnt guarantee you success. Which couldn't be more true. Actually if you see my referers you'll be surprised one of my best is something like "Le Giang Sinh" or one of the other 70+ ways you can says happy new year, which was a post from last year!