Be affraid, be very afraid
"If you use graphical and textual information on a video screen for purposes of making a sale" and (yes there's more) "accept information to conduct automatic financial transactions via a telephone line & video screen" then you are infringing on their copyright.
OUCH!
So be warned, as the site says "you may be next." In the meantime i live/work/develop in the UK so im feeling pretty safe here at the moment, but my concerns now is how long before this becomes a global epidemic and everyone is trying to jump on this band wagon?